Pitch Before Product
Close More Deals Faster
A Process For Building Your Sales Playbook
The Result: A Scalable Repeatable Process For Growth
Your best salesperson shouldn’t be the only one who can sell. Pitch Before Product turns founder-led sales into a repeatable system your whole team runs, so deals close faster, more of them close, and growth no longer depends on one or two people being involved in every sale.
The problem
Why growth stalls in founder-led sales
In most growing companies, the founder or a few top people carry the sales. They sell on instinct, and it works, until the company needs to grow faster than they can personally sell.
The costs rarely appear on a P&L: lost time, longer sales cycles, higher cost to win each client, and good people chasing the wrong deals. Payroll hits every month even when deals do not. These costs are often larger than the costs you can see.
Then the same symptoms show up:
- Every rep tells a different story, so prospects hear a different company each time.
- Deals stall after the proposal, or go quiet for months.
- Price becomes the conversation, because value was never made clear.
- New hires take too long to ramp, because nothing is written down.
- The pipeline meeting is a status read-out, and decisions are made on gut feel.
The focus
The 3 Pillars of Sales Growth
Every module in the playbook strengthens one of three pillars.
A more persuasive pitch
Words are cheaper to change than products, price and people. Your team builds one clear pitch, answers objections before they form, and shows value over cost, so price stops being the conversation.
Modules 4–8 and 13–15Revenue-ranked priorities
Every task is ranked by how much revenue it will generate in the shortest period of time, so the team works on what moves revenue first and lets small fires burn.
Modules 1–3 and 16–20Sales and marketing aligned
Sales and marketing use the same words and share data, so leads are better qualified, messages are tested, and the sales cycle gets shorter.
Modules 21–25What changes for you
What changes for you
For the CEO or founder
Growth that no longer depends on you being in every deal, predictable revenue, and a documented sales engine that helps shorten the sales cycle, increase conversion and generate more revenue faster.
For the sales leader
One process the whole team follows, clear numbers that show where to coach, and meetings that move deals instead of reporting on them.
For the sales team
The exact words to use, answers to the hard questions, fewer stalled deals, and more closed business and commission.
For the company
A playbook that results in predictable repeatable sustained growth and a process for improving it over time.
Testimonials
What clients say
“Partnering with Cary helped us to take our pitch to the next level and achieve a greater than 50% close rate.”
Parker I., VP of Sales“This process which helps us get the right decision makers on the call has helped us double our close ratio so far.”
Brendan Christ, Sales Manager“I made the decision to hire Cary two months ago and it’s already paid for itself.”
Alec Drury, Founder and CEO, Fabgen.aiWho you’ll work with
Cary Chessick
Cary grew Restaurant.com from a start-up to more than 18,000 clients, with 250 salespeople signing about 800 new clients a month, and has done or overseen more than 10,000 coaching sessions with sales teams, sales leaders and executive teams.
